If you're ready to make major progress towards your big vision, grounded in your truth while sharing the brilliant gifts you have to offer the world, then reading this page will become one of the best investments you can make in your business.

Purpose-Driven Entrepreneurs

If you're looking for a cookie-cutter program with generalized steps to mindlessly follow, this isn't it.

This is for those who build their business with heart!

This isn't a one-size-fits-all program, because I don't believe in them. Especially for wildly creative, spiritual, visionary women! You're a freedom-loving rebel and your actions MUST be aligned and grounded in your own meaningful, embodied truth. 

Which is why I'm thrilled you have an interest in the
LightMap™ Guidance System.

You know it's time. It's time to stop playing small and allow your unique gifts to FULLY shine. It's time to take inspired action on behalf of the calling that's coming through you! It's not enough to just 'get by' anymore, idling or coasting along in the comfort of what got you here.

You've seen the positive changes your work has made in people's lives, and you are being called to share your gifts further and farther. You are being called to something bigger. There's something emerging and it requires you to listen and take courageous action. This is it!

Willo Sana - Truth Guide, Business Coach, & Creator of LightMap

I've been guiding and coaching other creatives on their businesses... and I've been on an incredible personal and spiritual growth journey myself.

Over the last 16+ years of being self-employed, I've launched several creative businesses, served as a co-founder for two successful startups, and helped thousands of people just like you through my one-on-one coaching, consulting, online courses, and speaking events around the world.

I've continually faced my fears and followed my heart to launch and grow over half-a-dozen creative businesses to six-figures.

And here's what I've learned...

WE REQUIRE Emotional Support

"I thought hard work meant a lot of suffering. I now see how it is possible to be more balanced, abundant, and thriving positively in my business. I can choose to do what I love more!"

​Faith Lantz

Creative Director & Founder

"We are often our harshest critics, and it's self-care not self-doubt that help us move forward. Willo creates an emotionally safe space that translates your doubts into opportunities for growth."

​Rahaf Harfoush

Strategist & NYT Best-Selling Author

This is why I've been hired by some of the most brilliant founders, life-changing healers, creative service-providers, and visionary game-changers around the world to expand their businesses and thrive in their genius...

  • Healers
  • Coaches
  • Therapists
  • Naturopaths
  • Psychologists
  • Psychotherapists
  • Light/Shadow-workers
  • Beauty Studio Owners
  • Wellness Studio Owners
  • Writers/Editors
  • Teachers/Trainers
  • Artists/Designers
  • Photographers
  • Videographers
  • Filmmakers
  • Creative Directors
  • Executive Producers
  • Art Gallery/Studio Owners
  • Best-Selling Authors
  • Futurists
  • Revolutionaries
  • TEDx Speakers
  • Event Founders
  • Startup Founders
  • Marketing Experts
  • Digital Strategists
  • Engineers/Developers

On the path of growing a heart-centered business, you will face challenges.

As you lean into your learning edges and step courageously out of your comfort zone, you WILL be met with parts of yourself you’re not particularly proud of.

You may get in your own way with perfectionism and lose weeks or months. You may try and “fail” (i.e. learn). 

Your mettle will continually be tested... and like a diamond, you will be forged in the fire.

And during ALL of this… you need safe spaces, where you don't have to be the expert who has it all together. Instead, you can RECEIVE experienced guidance and professional, dedicated emotional support.

When you have a message or big idea coming through you, it's deeply personal. That's why there is no one-way  for everyone.

This path REQUIRES that you develop a strong relationship with yourself, your intuition, your self-trust, your purpose, and a spirit of determination to birth your big ideas into the world and serve more people with your gifts.


"Working with Willo has impacted my life and business by allowing me to play big. One of my favorite parts about working with Willo is her calm, patient presence, and intuitive ability to guide me in my business.

​I am actively moving forward toward what I want to create in my life with solid, simple steps!"

"One of my favorite parts of working with Willo was how much permission I got to be myself. I was at a stage where I was following other people's systems and I was feeling very behind because of all the possibilities out there. Willo's art of breaking down things into the simplest way forward was very useful, and the way that set me up for great accountability."

Ying Han

CEO & Best-Selling Author

Lack of clarity, focus, and accountability leads to playing small.

The LightMap program will support you in doubling down on your genius, knowing, and truth... fully embodying the gifts that are coming through you!

You KNOW what your calling is...

You may not be clear on the exact details of your next steps, but you know the ideas that have been knocking on your door, and you know they want your attention to blossom and bloom further.

That’s what this is all about.

It’s you saying YES to creating the space.

It’s you saying YES to finally GOING FOR IT.

It’s you saying YES to calling in the support and accountability that will help you make major movement birthing and growing the next level of your life & business that’s ready to emerge.

You KNOW you will benefit from having someone reflect your brilliance, remind you of your innate power, and support you with the practical, strategic steps that will help you put the focused attention on where your big ideas need you the most. Right. Now.

I say 'Right Now' because where you are now isn’t where you were earlier this year, or even a month or a week ago.

You are a rapidly evolving individual, and as you’ve been receiving more messages about what’s truly possible for you… you’ve already started to make moves in honor of allowing your big ideas to come through you.

This is why you’re reading this page right now!


"I hired Willo to support me in doing some teaching. She was relentlessly helpful in moving things forward, helping me work through my resistance, providing customized resources, helping with great ideas, and normalizing setbacks and glitches.

I couldn't have asked for better support, and would definitely work with her again!"

Marcy Swenson

Leadership Coach

"Since beginning with the group, I've had to rebrand my business, an unforeseen hiccup that had the potential to be a huge stress. With Willo's help I was able to pull together the new brand quickly and continue to move forward. I have also really defined my niche, my brand's core messages which are totally aligned to my personal values AND gain more clarity about how I want to work with my clients."

Anita Bronwyn Toi

I've been speaking on stages around the world since 2007 – empowering creative entrepreneurs in everything from online marketing, business systems and productivity, to self-care, facing your fears and following your heart anyway!

The LightMap™ Guidance System is a compilation of all of the business strategies and transformation techniques I've learned and mastered over the last 16+ years, guiding and coaching thousands of creative visionaries just like you.

"I get tripped up and overwhelmed by the technical and online marketing aspects of running my business"

Many people say that my secret sauce as a Business Coach is that I'm spiritually connected, emotionally intelligent, AND I’m a total nerd about online systems – which has given me a deep, strategic understanding of the online business world.

This is why I call what I do Emotional AND Strategic Support, and all of my trainings contain this integrated wisdom and holistic guidance.

I want to help you get out of your own way AND make money (sustainably!) while doing what you love. IT IS POSSIBLE.

All combined, I have over 25 years of sales and marketing experience and have been creating and growing online businesses since the late 90’s (I know, I’m really dating myself here!). All this is to share, that each and every time I have launched something new, it’s been super exciting… and it's put me at my learning edge.

So, if you’re feeling scared or overwhelmed or feeling challenged in any part of your business journey right now - especially when it comes to the technical/online marketing aspects - I totally understand how you’re feeling... and you’re in the right place! 

"I want to be in service to the world with my gifts, but how do I make money with this?"

Being an entrepreneur is one of the greatest catalysts for personal and spiritual growth because you’re continually put face-to-face with what you don’t know, and challenged to overcome obstacles.

I have “failed” countless times. I have cried myself to sleep feeling lost and overwhelmed, and I have had to let go of ideas, beliefs, and parts of myself that were no longer serving me. The proverbial shedding of skin and phoenix rising from the ashes.

Oh, woman…. I have been there.
Many, many times.

I also wasted a LOT of time in fear, feeling insecure about ‘how’ to do it... ultimately spending time on bullshit tasks that actually weren’t going to get me further towards my goal.

As a RESULT of all this flailing and time wasted, I left a LOT of money on the table. Sound familiar?

I've since done the work on myself, and as a result I have created a successful, location-independent business – gloriously serving in alignment with my purpose and reveling in a life & business full of joy, ease, and flow. 

This is why I'm passionate about empowering women like you to stand in your power, speak up and ask for what you're worth, stop over-giving and under-earning, and embody the confidence to go out there and UNAPOLOGETICALLY share your brilliant gifts with the people who need them! 

Nothing can dim light that shines from within.

- Maya Angelou

You can have access to all the 'HOW's' (strategies, systems, and tools)... but what matters most is YOU showing up on behalf of your big ideas.

Beyond the money, the most heartbreaking for me was not seeing my big ideas come to LIFE in the way I KNEW they could.

Not being able to help and create an impact with my work that I KNEW was possible… if I could just “figure it out.”

Sometimes you get stuck right before a big leap. It may be the leap of putting yourself out there online. A leap to raising your rates and claiming what you deserve. Or maybe it's a big leap to create your first ecourse, podcast, or host your first big event or retreat.

Your leap may not even be big, per se, but you're totally stuck and craving support for some aspect that's not in your zone of genius, in order to successfully share your new baby with the world.

Thing is, many idea people, like myself, have no problem coming up with lots of great ideas. But what happens when all those ideas just live in notebooks on your shelves, gathering dust?

Brené Brown framed this by saying, 

"Unused creativity manifests
as grief in our body."

Oof. I know that feeling. I also know the incredible, liberating, exalted pride & joy that comes from giving birth to an idea!

And, similar to the painful, scary miraculous act of giving birth, there can be lot of emotional and physical intensity involved in embodying and sharing our innate gifts with the world.

The good news is... 

I'm a Doula for Hatching Big Ideas

Wherever you're at in your big leap, I've not only been there myself, but I've helped countless other visionaries just like you who who were ready to get out of their own way and thrive doing what they love!


“Willo always gave me time and space to do things at my own pace - mentally, spiritually and physically. Over the initial six months, I experienced tremendous growth, and continue to grow with Willo’s support and patience. She's an extraordinary coach that supports people as the whole person that they are - mind, body, and spirit.

Kristina Louise Welzien

Wellness Studio Founder ​

"Working with Willo is not about an easy guide to creating a business. Willo will offer you a transformation of your life AND your business. You will be learning so much about how you interact with the world. She will remind you when you are veering too close to the highway of complacency and the valley of 'shoulds'."

​Dr. Katherine Dale

Dr. Luna Mama, Naturopath & Moon Guide



I know you have a lot of choices these days for coaches, programs, courses, classes… it is all so enticing and many promise the moon, where you have a whole new life on the other side! 

Truth be told, when you commit to being present and actively engaged in anything that’s designed to help you grow, you WILL see change happen. 

The key is deciding which of the offerings out there you want to spend your time on, who you trust and want to spend your time with… and, most importantly, what steps are right for you, and your business, RIGHT NOW. 

It’s that very practical, grounded perspective that’s at the core of the LightMap program.

Because so often I see entrepreneurs distracted by all the shiny things, to the point they’re distracted and not focused on the specific steps - rooted in the here & now - that are going to help them get where they want to go.

And, yes, it DOES require a leap of faith.

It requires being willing and brave enough to invest in YOURSELF. 

It requires you TRUSTING your own call, and trusting in yourself that - with this guidance and support - you WILL show up & DO THE WORK, both within yourself (which is 80% of the battle) and in the heart-centered and aligned actions you take into the 3D world.

Is lightmap for you? 

Are you a heart-led visionary looking to take the next step in your business? Then this program is for you. LightMap is specifically designed for business owners like you who want to further align your heart-/mindset, and have the focused support and accountability to birth your big ideas or create momentum & abundant expansion in your growing business.

It’s time to WAKE UP and create the CLARITY, FOCUS and ALIGNED ACTION that is going to move the needle on your big vision.

  • You’ve worked your butt off, and enjoyed some success, but there's something new emerging now, calling you to work in a whole new way.
  • You often have so many ideas, you feel overwhelmed and don’t know where to start.
  • You know you need to hire and delegate to grow, but don't know when, where, who, or how.
  • You crave a community of like-minded creative, spiritually conscious creators who get you and the challenges you face in life and business.
  • You often feel paralyzed by perfectionism or like you're on a hamster wheel of "not enough", which leads to over-giving and under-earning.
  • You’re trapped by too many details and can't seem to make progress or finally hit the launch button.
  • You want to stop trading hours for dollars and swap them for a more sustainable business model.
  • You’re already working so hard that the idea of growing your business exhausts you.
  • You live for the magic that comes with living and working aligned and in the flow.
  • Deep down you know you're capable, but despite all your efforts, you keep getting delayed or derailed.
  • You're being called to embody and share your gifts with the world, and serve more people doing what you truly LOVE!

Now is the Time!

It’s time to SHINE A LIGHT on your path, fully embody your brilliant gifts, and boldly walk your talk with gusto & fire! 


The eureka moments that change everything for us. The big ah-ha moments where everything becomes crystal clear and there’s a massive energy shift. Doors open, things feel easy - a vibrant energy of possibility - and you know EXACTLY where you are going and your next steps to get there. THAT is what we’re up to here.

SO, WHAT IS LightMap?

LightMap™ is an 8-week mastermind experience for brilliant souls like you who are shining your bright light into the world!

The LightMap Guidance System will help you connect the dots of where you are in your business now (literally, find yourself!) in order to begin clarifying the steps you need to take to get you where you want to go.

While there’s most definitely action required for getting you where you want to go, I want to help you first clearly identify where you are - right here and now - so you can shine your light from a very embodied, grounded place.

This is key so that you’re not running around trying to find direction under every single rock, chasing clients, operating from scarcity, collecting every little tidbit of hopeful guidance you find and hoarding that information away as it piles up on your hard drive and overwhelms your to-do list.

No! Instead, you are going to Be the Lighthouse!

This isn’t just about the practical, strategic steps we need to take in business.

Those are important, but underneath that it’s important you also learn how to stand in your power (including stop giving away your power), and come into relationship with your own knowing, your genius, and your truth.

To stop the self-limiting cycles of feeling scared or being in a constant state of overwhelm, which leads to numbing, derailing, distracting, deluding yourself, and lulling yourself into false mediocrity.

Bottom line is I want to support you with emboldened clarity for your active, creative mind, the transformational emotional support for your heart-/mindset, AND the actionable guidance that gets you out of your comfort zone (which in reality is not so comfortable)!

This is about the full embodiment of the gifts coming through you!

This trifecta of support will help catalyze the life-changing shifts and empower you to take the heart-centered actions that will liberate you to shine your innate, bright light and unapologetically get your important work out there in the world!


What stage are you at in your business right now?


Creating a new offering in your existing business or exploring several new business ideas.


Cultivating a strong foundation within yourself and your business for sustainable growth.


Clients & business opportunities abound! Maximize them with solid decisions and support.


Scalable business models and building a great team to stabilize for long-term growth.

When you’re a visionary entrepreneur, you’re always innovating and evolving within yourself and the ideas you’re here to share with the world. So, it’s common to feel like you travel between these stages.

For example, you may be in Momentum now, but you find you need to go back and create some stronger Foundational elements in order to continue growing.

In fact, I often see people stuck in one area, continuing to re-invent the wheel or re-process the same creative problems over & over, because that’s all they know.

That’s why it’s important you’re aware of all the stages, so you can be aware of - and therefore have the opportunity to shift - your mindset, behavior, and strategic actions.

As an entrepreneur, you’re almost always on the learning curve and learning through experimentation. Which, by definition, means to learn by making mistakes. Nothing wrong with mistakes, because they teach us so much!

Even better is that when we call in guidance and support, we get to minimize the wasted time and the painful emotional anguish caused by making unnecessary mistakes that set us back, when all we want is to move forward.

This 8-Week LightMap Program will be a powerful catalyst for you, no matter which of these stages you are in.



(Valued at $4000)

The live calls are where the magic happens. 

  • You have access to eight (8) Live video conference calls where you get high-touch, personalized support that is relevant for where YOU are RIGHT NOW and where YOU want to go.

  • You’ll be in a (Zoom) room full of other supportive, ambitious, entrepreneurial women who are doubling down on their genius and committed to sharing their brilliant work with the world, just like you. 
  • We’ll spend 60-90 minutes together every week, kicking every call off with the weekly topic that’s specifically designed with the purpose-driven, creative business owner in mind!

  • You’ll have space to ask questions and receive Willo’s 1:1 coaching and support, as well as receive the insightful support of your community of new friends - your fellow Badass Activators & Conscious Creators on the path!

BONUS WEEKLY Videos & Workbooks

(Valued at $1000)

"How does this program work?"

  • Every week, you’ll gain access to a series of value-packed videos & workbooks on specific topics that will support you for where you are in the LightMap process.
  • Trainings and guidance designed with YOU in mind. From tips for focus and guiding you through exercises for calming your anxiety and mindfully prioritizing when you’re feeling tsunami’d by all the things -to- knowing when, how, and where to hire -to- strategic guidance for lead generation, sales & marketing, and much more.

  • All of which you can ask questions about in the community to ignite more perspectives and support, and have Willo respond directly to you!
  • I support FOCUS more than anything, and ultimately the most important thing is that you’re making progress and receiving the emotional and strategic support YOU need in order to move the needle forward on YOUR business.
  • If that’s ever not happening, then you know we’ve got another Live Weekly Support Call coming up where you can wave the white flag and get support on what’s coming up for you. You’re not alone here, and no problem is too big, no question too silly, no challenge too difficult.

  • I’ve seen it all and can support you with the full gamut of fears, obstacles, challenges, etc. I’ve got you!


(Valued at $500)

We need safe spaces for support & reflection

  • As women, we need to connect with each other to grow, inspire, encourage, and support another through the various challenges that come our way on this path.
  • Especially as independent trailblazers, we have a tendency to work in our own little bubbles, which can be great for the most part, until it’s not and it begins to feel isolating and overwhelming.

  • We not only need safe spaces, we need spaces where we can be surrounded by a like-minded community of wise, mature, purpose-driven movers & shakers who are also committed to growth and transforming their lives and businesses!
  • In addition to the other brilliant women in the group - who will quickly become new and life-long friends - Willo will also be available to answer your questions, give feedback on anything you’re working on, and help you work through anything that comes up in the time between live calls.

  • Lastly, because the name of the game is focus, this group will NOT be on Facebook. Instead, I use Slack for all community conversation, which helps us all stay focused and yet still have an awesome platform for staying connected.

There’s no way I could summarize all that’s about to happen for you in the LightMap™ program because...



No more hiding. No more playing it small.


​I carefully curate my small groups so that members get the most value out the program, and each other. Applications are now open for the next round of LightMap™ participants. As part of your application, you'll be invited to book a Clarity Call with me.

If you​'re ready to ​move into the next phase of your business - apply now for the LightMap™ 8-Week Live Online Coaching Program!

Willo Sana

Willo Sana has been called an Oracle, an Alchemist, a Liberator, and a Doula for Hatching Big Ideas. Her experienced guidance and masterful facilitation of individuals and groups is rooted in compassionate commitment, conscious mindset/behavior rewiring, and channeled energy transmissions, all of which playfully inspire, cultivate, and strengthen our relationship with self/divine spirit.

As a seasoned entrepreneur, Willo has continually faced her fears, followed her heart, and founded over half-a-dozen creative businesses over the last 16+ years. Through her speaking, coaching, and writing, she serves as a dynamic catalyst for high-profile leaders and rapidly evolving spiritual visionaries – including best-selling authors, TEDx speakers, psychologists, naturopaths, healers, coaches, lightworkers, and more.

Born & raised in the mountains of Colorado, Willo then spent 18 years living in San Francisco before moving to Asia in 2014 where she has been living, loving life, and leading transformational events throughout Hong Kong, Bali, and Thailand ever since.

Willo's grand vision for creating heaven on earth is that we all wake up and recognize we’ve been uniquely placed here, at this moment in time, to share our unique gifts with each other; thereby cultivating more peace, compassion, and meaningful connection.

Whether your genius is to love, heal, inspire, transform, teach, or ignite a revolution… now is the time!

Her upcoming book, Double Down on Your Genius: Own Your Gifts, Align Your Actions, and Flourish in Your Calling, will be released in 2019.


"What time are the live calls?"

If you live anywhere in North or South America or East Asia/Australia/New Zealand, the call times will work for you!  Most of the calls will be on Tuesday 5pm PT, with only a few rescheduled to Thursdays during the holidays. To receive a complete schedule of the calls, please email and ask.

"What if I feel like I don't have time for this?"

If you aren't willing to make time for this, then it may not be right for you... but don't let that be an excuse that holds you back. Consciously choosing to enroll in LightMap means stepping into a container that will support you in working on your yourself and on your business, in order to get off the hamster wheel and create the space required to take your business to the next level. 

I work with many busy, successful entrepreneurs, and they all have hired me because they too don't have time to waste. They know the value of this kind of support and guidance in order to ensure they're not unnecessarily spinning their wheels, coasting, or making inefficient choices that won't get them where they want to go.

I've designed this 8-Week Program with FOCUS in mind. It's not another online course where you have to sit through a bunch of videos to get the value. The juice is really in the live coaching calls. This is high-level support, guidance, and accountability - with an experienced facilitator and coach - that will help you get the clarity, emotional support, and specific strategy YOU need to move your business forward. 

There will be a few key videos and workbooks to get you started, and beyond that the rest are there as additional support you .

Bottom line is as long as you're able to make most of the group calls, LightMap WILL be clarifying and supportive for you. There is no “falling behind” here (we feel enough of that in life already, am-I-right?).

"Is this for women only?"

Yes, for now, this particular 8-week LightMap program is only open to those who identify as women.

This was a bit of a tough decision to make, as I have had the honor of working with many amazing male entrepreneurs, and still do in my one-on-one coaching! I've even exchanged a few kind emails from the men in my community about this, which I have taken to heart. I love that my work is resonating for so many creatives out there - men & women alike - and I will continue to listen to the requests of the brilliant, heart-centered visionaries who are called to work with me.

Ultimately, I guide and coach more of "The Feminine Way" of doing business. Which, in particular, supports women who are more interested in Alignment vs Hustle; and for those who have been working way too long in "The Masculine Way" of Doing, and are ready to step into more Receiving, Flow, and Being as they allow their gifts to come through them. 

This doesn't mean it's one or the other (Masculine or Feminine), it means having a healthy integration of Doing and Being, which I think we're all learning (or unlearning, as it were). ​​This is also not to say that this 'way' wouldn't also be beneficial for men. It very much is, and I know many amazing men who are modeling this integration beautifully! 

I am passionate about creating safe spaces for women, to heal and re-learn what it means to be connected and supportive of each other, and help each other RISE UP. I do a lot in this space, and it's become apparent to me time-and-time again how transformational it is. If you are a man witnessing groups of women coming together, I hope you will show your support. 

"How do I know LightMap is right for me?"

If you've found yourself reading through a most of the information of this page to get all the details, and you're asking yourself this question... that's a pretty good sign that it is! 

If you are resonating with this, but have concerns or questions, don't hesitate to email and ask.

Don't let fear or ego hold you back from what's possible. There's no shame in asking for support Trust the call and act on behalf of it by getting the information you need to make a decision. 


Intention and attention are incredibly powerful.
Like lightning bolts of magic powerful.
And YOU hold the key.

© Willo&Co LLC